Shane Eddison
Co-founder · CEO
Shane leads Optizon's company direction, operating cadence, and long-term portfolio strategy. He keeps the team focused on what it takes to win.
About Optizon
A remote-first company,
building brands without borders.
At Optizon, work isn't defined by office walls or time zones. We're a remote-first eCommerce company where a global team of thinkers and doers come together to solve problems, experiment boldly, and grow without limits.
From logistics and operations to creative, analytics, and leadership, we're united by a simple goal: build meaningful brands, deliver great experiences, and create a place where people can do the best work of their careers — wherever they are in the world.
The founding story
Founded
2016
Founded 2016, Optizon was built around a clear idea: operate owned e-commerce brands with the discipline, speed, and marketplace focus required to compete over time.
The company has grown through owned brands, remote collaboration, and hands-on work across product positioning, listings, supply chain, performance, and operations.
Leadership
The founding team keeps Optizon focused on operating cadence, product thinking, and the long-term direction of the portfolio.
Bailey O'Connor-Tenant
Co-founder · Product
Bailey leads product thinking across the portfolio, connecting customer insight, category focus, and practical product development.
Julian Fishman
Co-founder · Consulting
Julian leads the consulting direction, connecting Optizon's marketplace experience with the separate Big River Digital consultancy path.
A global team
Melbourne, Victoria · Remote team across 10 countries
- Australia
- Bolivia
- Brazil
- Canada
- Chile
- Indonesia
- Japan
- Pakistan
- Philippines
- United States
Mission and values
The principles that shape how we build products, work together, and make decisions across the portfolio.
01
Relentless focus on improvement
We keep looking for better ways to build products, improve listings, strengthen operations, and make the portfolio more effective over time.
02
Proactivity and accountability
We value people who take initiative, communicate early, own the details, and follow through on the outcomes they are responsible for.
03
Act with the customer in mind
We use customer feedback, marketplace data, and practical judgment to make decisions that create better product experiences.
04
Enthusiastic team player
We bring energy to the work, support teammates across time zones, and help create a clear, constructive remote working environment.
05
Honesty and integrity
We communicate directly, keep commitments, and make decisions in a way that earns trust with customers, partners, and teammates.
Build your career with us
We are building a remote-first team for people who want ownership, clear expectations, and meaningful Amazon e-commerce work.